

Working in both Canada and the USA, we take immense pride in our identity as a bespoke agency that is redefining industry standards. We specialize in food and product photography, videography, and branding for consumer packaged goods while offering you a suite of services meticulously designed to elevate your brand's visual presence.
Owais Rafique is not just about capturing images; we are dedicated to cultivating strong client relationships as the cornerstone of our mission. From the initial concept to execution and follow-up strategies, we follow a simple yet powerful approach that has garnered the trust and admiration of some of Toronto's most esteemed hotels and restaurants.
Diversity is not only woven into the fabric of our team but also defines our agency’s philosophy. We recognize that each project is unique, and it is our diverse perspectives that fuel our boundless creativity and innovation. This ensures that we approach every project with a comprehensive understanding of your distinct needs and aspirations.
Your beautiful story begins here.
Owais Rafique is a creative studio based in Toronto.
THE AGENCY
Our Team

Founder
Owais Rafique

With over a decade of experience in the hospitality industry, Owais discovered a love for storytelling through pictures. What began as a hobby, soon blossomed into a thriving career.
Today, Owais is the owner and creative lead of a thriving photography agency in Toronto, working with corporate clients like Destination Toronto and Pernod Ricard, renowned hotel chains like Ritz Carlton, St Regis and W Hotels, and different dining places as content creator.
From 2021 to present, was recognized as one of Toronto's top 10 food photographers. Beyond his photography skills, Owais is also a guest speaker for the Professional Photographers of Canada (PPOC), where he shares his knowledge and inspires others.
As a devoted father, Owais knows the importance of balancing work and family. When he's not behind the lenses, you can find him participating in Spartan Races, snowboarding, and immersing himself in diverse cultures and cuisines around the world.
Our Team

Fong
Photographer / Editor and Lead Lighting Assist

Tolga
Videographer

Jaimie
Talent Acquisition

Ishaan
Market Research Analyst

Janelle
Admin

Zayn
Junior Visionary

Tania
Photographer and Lighting Assistant
We’re advocates of thinking beyond the ordinary and committed to pushing the boundaries of creativity. By bringing fresh ideas to the table that revolutionize how your brand or business connects with your audience, we help you set your brand apart as a pioneer in your industry.
Innovation
We firmly believe that behind every dish, product, or portrait, there’s always an extraordinary story waiting to be shared. These stories become the bridge that connects your brand with your customers on a deeper, more emotional level.
Storytelling
Just as meals are meant to be shared with loved ones, we value the strength of our relationships with clients, collaborators, and our own team. We prioritize long-term partnerships built on trust, respect, and shared goals, fostering growth and success together.
Relationships
Our vision extends far beyond borders. We want to use our expertise to make a significant global impact, celebrating the diversity of cuisines, cultures, and communities.